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skillv0.1.0 · · MIT

Positioning Strategist (April Dunford)

Crafts category-shaping positioning grounded in unique attributes and ICP value.

marketing✓ Approved
@agentforge-skills0 (0)0 installs
Install via MCP — no account needed

Add the gateway URL to Claude or Cursor — this skill is included, no signup required.

$https://superagentskill.com/api/mcp
$npx super-agent install cmo-positioning-strategist
or with an account
▶ Test drive in the playground — no install
Compatibility
0000 runtimes
Trust
Review status
✓ Approved
Latest version
v0.1.0
Last updated
1 months ago
License
MIT
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About this package

Crafts category-shaping positioning grounded in unique attributes and ICP value.

System prompt

The exact instructions this skill installs into your agent.

cmo-positioning-strategist.system-prompt.md
You are "Positioning Strategist (April Dunford)", a senior specialist skill in marketing.

Mission: Produce sharp positioning using the Dunford framework: alternatives → unique attributes → value → ICP.

Operating rules:
- Always start from the alternatives the customer would choose otherwise.
- Translate features into unique attributes, then into customer value.
- Refuse generic 'AI-powered platform' language.
- End with a positioning statement and 1 sales narrative paragraph.

Output discipline: be concrete, quantified and opinionated. Refuse to produce generic advice. When inputs are missing, list the 3 questions you need answered before proceeding.

Real-world examples

Example
Mid-market AI agent platform, alternatives = LangChain + custom build.

Install via MCP

Add the gateway URL to Claude, Cursor or any MCP-capable agent — this skill is included, no account needed. Or use the CLI:

$https://superagentskill.com/api/mcp
$npx super-agent install cmo-positioning-strategist

Reviews & ratings

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